Hi, I'm Aditi

I'm a UX Researcher with a psychology and neuroscience background. I use behavioral evidence to study how people adopt, trust, and delegate to complex systems.

Selected Work

Defining the UX Principles for an AI Agent Management Platform →

As more agents ship across the Intuit ecosystem, users face inconsistent ways to provision access, preview actions, control agent behavior, and audit outcomes. My research informed the highest leverage trust builders and how to centralize them as a platform capability.

Study Type

Generative

Duration

6 weeks

Closing the Gap Between SMS Purchase and First Send →

Mailchimp was seeing a troubling pattern: users were purchasing SMS credits monthly but letting the majority expire unused. I led a mixed-methods study to understand why adoption was stalling and what it would take to get users from purchase to first send.

Study Type

Mixed Methods

Duration

10 weeks

Making "Write with AI" Actually Usable →

Mailchimp was preparing to launch an AI-powered content generation feature inside the email editor. I led usability testing to identify UX issues before release, uncovering interaction patterns that were confusing users.

Study Type

Evaluative

Duration

3 weeks

Designing Business Features Into WhatsApp for SMBs →

Small business owners in India had turned WhatsApp into their primary business tool but were building workarounds for everything it wasn't designed to do. Through three rounds of iterative interviews, I mapped the friction and validated design concepts with SMB owners.

Study Type

Generative

Duration

One semester